CAIRO (AFP) - Move over Barbie, veiled is beautiful. The physical ideal of Muslim girls increasingly includes the hijab, as evidenced by toy shops' best-selling doll "Fulla" and the string of showbiz stars opting to cover up.
The dark-eyed and olive-skinned Fulla has replaced her American rival's skimpy skirts with more modest "outdoor fashion" and Barbie's luxuriant blonde mane with an Islamic veil.
"Fulla sells better because it is closer to our Arab values: she never reveals a leg or an arm," says Tarek Mohammed, chief salesman at a Toys'R'Us branch in Mohandessin, one of Cairo's more upmarket neighbourhoods.
Read the restMideast Barbie dolls don Islamic veil - Yahoo! News
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